Streaming claims largest piece of TV viewing pie in July

Paramount Press Express “THE DAY THE MUSIC DIED: THE STORY OF DON MCLEAN'S 'AMERICAN PIE'” TO PREMIERE EXCLUSIVELY ON PARAMOUNT+ JULY 19

Chart: Streaming Services Overtake Pay TV In The U.S.

One Clear Casualty of the Streaming Wars: Profit, by Doug Shapiro

One Clear Casualty of the Streaming Wars: Profit, by Doug Shapiro

Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year – Deadline

Acquired titles dominate July TV viewing, streaming hits record 38.7% usage - NewscastStudio

Streaming Olympics: Viewing of Tokyo Games Jumped 7X Over Rio

Nielsen: TV Usage Booms Again in January, Fueled by Broadcast and Streaming Content Viewing, according to The Gauge

Streaming viewership overtakes cable TV for the first time

Streaming Now Surpasses Broadcast-TV Usage, New Nielsen Graphic Shows – TVLine

Day Shift' Wins Subdued Week On Nielsen Chart As Streaming Again Accounts For Biggest Share Of Viewing In August – Deadline

New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, Tie For Largest Share 06/18/2021