Rick Astley's Never Gonna Give You Up hits a billion views

Rick Astley's "Never Gonna Give You Up" turns 34 this week and has reached a milestone: a billion views. The song has been the subject of a bait-and-switch prank called "rick-rolling" since 2006, helping it to become an indelible part of the internet.

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never gonna give you up hit 1 billion views! congrats rick we never gave you up or let you down, /r/wholesomememes, Wholesome Memes

Never Gonna Give You Up Has Reached 1 BILLION Views On !